Jay-Z continues to be influential in both the music and business sectors of his career. According to Complex, the New York MC was named Puma’s creative director of basketball operations on Monday afternoon.

“We’ve been working with Roc Nation for quite some time,” Adam Petrick, the brand’s global director of brand and marketing said in a statement to Complex. “They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors.”

Jay-Z has promoted Puma’s apparel lately. Especially when he made his 4:44’s special edition merch crafted under the brand’s Clyde design.