Ice Cube is reportedly working on creating a tournament for his BIG3 basketball league.
Cube launched the BIG3 league in 2017, and is currently in negotiations to expand the company into China and South America. If this works, he wants to set up a worldwide tournament to showcase what the league is all about.
“We’ve talked to China about BIG3 China, (and) we’ve been talking to Brazil about a BIG3 South America,” he said on Today.
“What we want to create is like a World Cup of three-on-three basketball so we’ll have the champions of those leagues come play in our summer league.”
Adidas recently endorsed the BIG3, which would further boost their 2018 season.