Diddy is one of hip hop’s most influential moguls, with endevours ranging from music to fashion to alcohol, bottled water, and the cable network Revolt TV, he has left his mark in the game.

With this said, he still believes the industry doesn’t invest in enough black creatives.

“You have these record companies that are making so much money off our culture, our art form, but they’re not investing or even believing in us,” he told Variety, in an interview. “For all the billions of dollars that these black executives have been able to make them, [there’s still hesitation] to put them in the top-level positions. They’ll go and they’ll recruit cats from overseas. It makes sense to give [executives of color] a chance and embrace the evolution, instead of it being that we can only make it to president, senior VP. … There’s no black CEO of a major record company. That’s just as bad as the fact that there are no [black] majority owners in the NFL. That’s what really motivates me.”

He continued on by critiquing the rap game, saying, “There was segregation, as well as blatant racism, and there still is.”

He went on to critique the film industry as well, saying that films like Black Panther are just showing black excellence now and is unsure if this will continue, labeling it as “a cruel experiment.”