After retiring, Kobe Bryant has not stopped working.

The Lakers legend has announced that he’s set to launch a company called “Art of Sport,” which specializes in body care products like deodorant, soap, body wash and sunscreen dedicated for athletes.

“We’re speaking to the athlete through our communication and we’re connecting to the spirit of the game. The important thing in building a brand for athletes is making sure the messaging and the story touches on the emotional components and the spirit associated with a great soccer match or basketball game. The product shouldn’t only benefit you from a physical standpoint, there should be an emotional and inspirational benefit too.” Kobe said, according to Sports Illustrated’s Ben Golliver.

Kobe teamed up with LA-based entrepreneur Matthias Metternich and Brian Lee, 18 months ago to initialize the product.

Houston Rockets’ James Harden, Pittsburgh Steelers wide receiver JuJu Smith-Schuster and Chicago Cubs infielder Javy Baez are some of the athletes promoting Bryant’s body care products as of now.