Photo Credit: Frederick M. Brown/Getty Images
Bone Thugs-N-Harmony took to social media to announce they are now going by BoneLESS Thugs-N-Harmony.
In a clip posted to social media, a narrator explains, “For 25 years, Bone Thugs-N-Harmony have continually reinvented rap, but today, a name change threatens to tear the group apart.” The voice goes on to say that the boys’ “new love for boneless wings has lead to a new name.” Krayzie “Boneless” then says “we were sitting down having the new [boneless] wings and it just hit me all of a sudden…I was like, yo, it’s time for a change. We need to be Boneless Thugs now. Bottom line.”
Alright, alright, now the name change, ISSA JOKE, but the people still had a fit on the internet and we were here for the comedy! You gotta admit, this is great marketing! The whole thing is for a commercial the group shot for Buffalo Wild Wings
“These boneless wings are so good, what if they made Bone Thugs-N-Harmony have an identity crisis,” Buffalo Wild Wings CMO Seth Freeman told Rolling Stone on Wednesday. Group manager Steve Lobel added that, as far as future plans with Bone Thugs there are “a lot of things” in the pipeline.
The chicken company is also offering merch to accompany the campaign, including hats and shirts:
Make sure to get your tickets to the 2020 #KRUSHGROOVE congrats to see Bone LIVE on April 17th at the Forum HERE!