It was back in 1993 with the now West legend Snoop Dogg released his hit anthem “Gin And Juice” and now in 2021, the mogul has flipped his 90s classic into a new brand of spirits.

You’ve probably heard that Unc is already in the liquor business and his new Gin venture is celebrated with the drop of his latest visual for Snoop’s current track “C.E.O.”. Not only is the Doggfather gearing up for a new project with this latest single, but the current offering is a nod to his career and his consistent work of reinventing his legacy with new business ventures.

On the track Snoop spits, “I’m back like I never left, spittin’ rhymes i this mother f*cker like I never left” and in the accompanying visual, you see Snoop dancing next to a giant billboard for INDOGGO. Boasting on his longevity and success in the industry, Snoop recently told Rolling Stone, “My new single, ‘C.E.O.’ talks about the work and hustle I put in to be the boss. With moves like launching my own liquor brand, INDOGGO, and with weed brands, shows and more, I stay on my grind.”

Watch the full “C.E.O.” visual below!