With his new Nook Da Crook collab, “The Way We Ball,” currently making waves for Lil Flip, the Texas native pulled up to the KDAY Morning Show with Cece and Romeo to discuss the deep bag of opportunities and businesses he’s been managing and continuing to grow his brand.

As the “Sunshine” rapper has in hand in many business ventures, Flip is focused on bridging the gaps between generations of hip hop by providing opportunities for not only up-and-coming acts, with a new competition project in the works that will select an all-around superstar for a deal, Flip also has made his impact in the game and is reaching across the table to work with those pushing the culture ahead. Speaking with Cece and Romeo, Flip shares that since the pandemic hit, he focused on projects that he wanted to move forward with, which include new music, of course, a podcast, and new opportunities with the metaverse, his own cereal and cream soda, and much more. Flip nods to his mentors like Snoop Dogg and J Prince who influenced his business savvy.

Flip goes on to speak on what it meant to get free verses from icons like Snoop Dogg and The Game, being influenced by boxing legend Floyd Mayweather on the business side, and much more.